Peters & May Press Ads

Posted: February 20, 2009 
Filed under: Press Advertising
Client: Peters & May

Description

Brief: Peters & May are a leading global marine logistics company offering a portfolio of services to the yachting and boating sectors. Seven were briefed to develop a specialist press advertising campaign targeted at an international audience.

Solution: Sevenmkg echoed the look and feel of the new web-site it had designed for Peters & May, and developed a differentiated campaign that emphasised the attributes that yacht and boat owners demand when shipping their vessels around the world. We produced a number of creative executions that reflected their core brand values ‘trust’, ‘attention to detail’, ‘speed’, ‘strength’ and ‘flexibility’.  The result is an instantly recognisable brand with a distinctive personality of its own.