A Career at Sea

Posted: February 20, 2009 
Filed under: Marketing Materials
Client: CP Ships, Hapag Lloyd

Description

Brief: Develop a direct mail brochure, that was sent to graduates who had responded to a regional advertising campaign, designed to attract students to enroll in an officer training programme.

Solution: Using a combination of eye catching photography and tailored copy, the brochure highlighted the key benefits of a career at sea and the scope of the training provided by this leading international container shipping company.