7mkg

V.Star folder & inserts

paul — Tue, 30 Jun 2009 10:47:04 +0000

Sevenmkg produced a marketing folder for V.Star Shanghai a company who specialise in providing ship broking services with its primary focus on Chinese new building, offering services both to Chinese shipyards selling to foreign ship owners and to ship owners seeking to contract at Chinese yards.

ToysGamesGifts website

paul — Tue, 30 Jun 2009 10:35:28 +0000

An e-commerce website design for an online retailer of children’s toys, games and gifts. As well as supporting our branding hierarchy, the site design provides many opportunities for promotions and special offers, while supporting a clear searching and browsing format for products.

Earlsfield Estates marketing brochure

paul — Wed, 10 Jun 2009 13:11:03 +0000

This corporate brochure was aimed at potential investors in the London property market. The design combined architectural metaphors and quotes from famous people who live in London, to highlight the key areas where Earlsfield had invested and illustrated the potential returns for clients.

Directgov benefits folder and inserts

paul — Wed, 03 Jun 2009 08:20:02 +0000

Working within the existing branding guidelines, we produced a suite of information sheets and a generic corporate folder, that provided information on benefits that UK citizens could apply for.

This results in a flexible system for sending out tailored information to individuals around the UK.

Peters & May website

paul — Fri, 22 May 2009 08:25:56 +0000

Brief: In addition to creating a new corporate identity and marketing collateral, Sevenmkg was commissioned to produce a website featuring the new branding and introducing the company’s services.

Solution: As well as aligning the design of the site with Peters & May’s fresh new branding, it was important to update the content and functionality to reflect the company’s growing presence as a global provider of marine logistics services. The design also provides important data-capture opportunities at several touch-points within the site.

Visit the site @ www.petersandmay.com

Peters & May stationery

paul — Wed, 20 May 2009 09:13:37 +0000

We refreshed this yacht transportation company’s brand, with a clean modern interpretation of their existing logo and a consistent approach to all company communications, including new stationery items.

A Career at Sea

admin — Fri, 20 Feb 2009 16:28:27 +0000

Brief: Develop a direct mail brochure, that was sent to graduates who had responded to a regional advertising campaign, designed to attract students to enroll in an officer training programme.

Solution: Using a combination of eye catching photography and tailored copy, the brochure highlighted the key benefits of a career at sea and the scope of the training provided by this leading international container shipping company.

V.Ships Offshore marketing folder

admin — Fri, 20 Feb 2009 16:27:04 +0000

Brief: To design and print a folder that outlined the key service proposition for V.Ships Offshore marine services.

Solution: Using a combination of ariel photography and studio retouching, we designed a folder cover and contents that uses solid colours, to reflect the marine environment, and also maintained a direct link with the group corporate identity.

CP Ships Branding

admin — Fri, 20 Feb 2009 16:25:17 +0000

Brief: Working closely with the senior management of CP Ships the brief was to update the brand identity whilst retaining a connection with its past. Reinforce the perception of the brand as an established and reliable supplier of container shipping services and build core brand equity in a variety of niche markets.

Solution: We created a visually classic rebranding that underlined CP Ship’s pedigree - and modernised the logo in such a way that the new design signalled continuity rather than drastic change. The flag motif, continues to reflect a theme of traditional service and the introduction of a contemporary typeface reinforced the brand positioning of CP Ships, as the line for the future.

The new identity was introduced across a wide range of communications channels including the corporate website, regional advertising campaigns, sales collateral materials, presentations, internal communications & signage.

MacAndrews Press Advertising

admin — Fri, 20 Feb 2009 16:23:41 +0000

Brief: Sevenmkg was consulted to create an advertising campaign for reefer shipping specialists, MacAndrews, to feature in Freshinfo Magazine.

Solution: The challenge, that was met successfully by Sevenmkg, was to combine a strong product focus and also highlight the core brand pillars to this specialist food sector audience. Brand messages i.e. the advantages of short-sea shipping and the environmental and cost effective benefits were pulled through with a consistent vocabulary and a call to action.