MacAndrews Press Advertising
Posted: February 20, 2009
Filed under: Press Advertising
Client: MacAndrews
Description
Brief: Sevenmkg was consulted to create an advertising campaign for reefer shipping specialists, MacAndrews, to feature in Freshinfo Magazine.
Solution: The challenge, that was met successfully by Sevenmkg, was to combine a strong product focus and also highlight the core brand pillars to this specialist food sector audience. Brand messages i.e. the advantages of short-sea shipping and the environmental and cost effective benefits were pulled through with a consistent vocabulary and a call to action.











