A Career at Sea

admin — Fri, 20 Feb 2009 16:28:27 +0000

Brief: Develop a direct mail brochure, that was sent to graduates who had responded to a regional advertising campaign, designed to attract students to enroll in an officer training programme.

Solution: Using a combination of eye catching photography and tailored copy, the brochure highlighted the key benefits of a career at sea and the scope of the training provided by this leading international container shipping company.

CP Ships Branding

admin — Fri, 20 Feb 2009 16:25:17 +0000

Brief: Working closely with the senior management of CP Ships the brief was to update the brand identity whilst retaining a connection with its past. Reinforce the perception of the brand as an established and reliable supplier of container shipping services and build core brand equity in a variety of niche markets.

Solution: We created a visually classic rebranding that underlined CP Ship’s pedigree - and modernised the logo in such a way that the new design signalled continuity rather than drastic change. The flag motif, continues to reflect a theme of traditional service and the introduction of a contemporary typeface reinforced the brand positioning of CP Ships, as the line for the future.

The new identity was introduced across a wide range of communications channels including the corporate website, regional advertising campaigns, sales collateral materials, presentations, internal communications & signage.

7mkg » CP Ships

A Career at Sea

CP Ships Branding