7mkg » Press Advertising http://www.7mkg.com Just another WordPress weblog Tue, 30 Jun 2009 10:47:04 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 MacAndrews Press Advertising http://www.7mkg.com/press-advertising/macandrews-press-advertising/ http://www.7mkg.com/press-advertising/macandrews-press-advertising/#comments Fri, 20 Feb 2009 16:23:41 +0000 admin http://www.7mkg.com/?p=243 Brief: Sevenmkg was consulted to create an advertising campaign for reefer shipping specialists, MacAndrews, to feature in Freshinfo Magazine.

Solution: The challenge, that was met successfully by Sevenmkg, was to combine a strong product focus and also highlight the core brand pillars to this specialist food sector audience. Brand messages i.e. the advantages of short-sea shipping and the environmental and cost effective benefits were pulled through with a consistent vocabulary and a call to action.
]]> http://www.7mkg.com/press-advertising/macandrews-press-advertising/feed/ 0 Peters & May Press Ads http://www.7mkg.com/press-advertising/peters-may-press-ads/ http://www.7mkg.com/press-advertising/peters-may-press-ads/#comments Fri, 20 Feb 2009 16:18:14 +0000 admin http://www.7mkg.com/?p=235 Brief: Peters & May are a leading global marine logistics company offering a portfolio of services to the yachting and boating sectors. Seven were briefed to develop a specialist press advertising campaign targeted at an international audience.

Solution: Sevenmkg echoed the look and feel of the new web-site it had designed for Peters & May, and developed a differentiated campaign that emphasised the attributes that yacht and boat owners demand when shipping their vessels around the world. We produced a number of creative executions that reflected their core brand values ‘trust’, ‘attention to detail’, ‘speed’, ‘strength’ and ‘flexibility’.  The result is an instantly recognisable brand with a distinctive personality of its own.

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