Constantine Group Branding
Posted: February 12, 2009
Filed under: branding
Client: Constantine Group plc
Description
Brief: Constantine, a private investment company, appointed Sevenmkg to devlop a new corporate identity. The decision to re-brand, is a reflection of the company’s growth and diversification, coupled with its ambitious plans to actively increase its investment portfolio. Our objective, was to position the business as a progressive, next-generation brand in a marketplace inhabited by traditional, long-established companies.
Solution: Following a detailed brand workshop, Sevenmkg created a new corporate identity, featuring a combination of a contemporary typeface and a graphic symbol (wave) that provides a highly distinctive outward expressions of the company’s values, personality and promise. The re-brand has received a superb response from prospects and industry professionals since its launch.
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