7mkg » branding

Peters & May stationery

paul — Wed, 20 May 2009 09:13:37 +0000

We refreshed this yacht transportation company’s brand, with a clean modern interpretation of their existing logo and a consistent approach to all company communications, including new stationery items.

CP Ships Branding

admin — Fri, 20 Feb 2009 16:25:17 +0000

Brief: Working closely with the senior management of CP Ships the brief was to update the brand identity whilst retaining a connection with its past. Reinforce the perception of the brand as an established and reliable supplier of container shipping services and build core brand equity in a variety of niche markets.

Solution: We created a visually classic rebranding that underlined CP Ship’s pedigree - and modernised the logo in such a way that the new design signalled continuity rather than drastic change. The flag motif, continues to reflect a theme of traditional service and the introduction of a contemporary typeface reinforced the brand positioning of CP Ships, as the line for the future.

The new identity was introduced across a wide range of communications channels including the corporate website, regional advertising campaigns, sales collateral materials, presentations, internal communications & signage.

Constantine Group Branding

paul — Thu, 12 Feb 2009 10:41:35 +0000

Brief: Constantine, a private investment company, appointed Sevenmkg to devlop a new corporate identity. The decision to re-brand, is a reflection of the company’s growth and diversification, coupled with its ambitious plans to actively increase its investment portfolio. Our objective, was to position the business as a progressive, next-generation brand in a marketplace inhabited by traditional, long-established companies.

Solution: Following a detailed brand workshop, Sevenmkg created a new corporate identity, featuring a combination of a contemporary typeface and a graphic symbol (wave) that provides a highly distinctive outward expressions of the company’s values, personality and promise. The re-brand has received a superb response from prospects and industry professionals since its launch.

PMDG Branding

admin — Mon, 09 Feb 2009 17:50:22 +0000

Brief: To research and create a new brand identity for PMDG Logistics, a company who are specialists in the worldwide transportation of hazardous cargo.

Solution: Sevenmkg introduced vibrant colours that enables PMDG logistics to stand-out in this sector. A refreshed logo and a refined, contemporary colour palette together with an updated typeface, have been introduced to a new web-site, stationery and a range of marketing materials.