Marketing collateral – V.Star

A marketing folder featuring inserts that reflect the wide range of turnkey services afforded to clients in the marine & offshore industries with a particular emphasis on V.Star’s ship broking services.

Objective:

Create a marketing tool that introduces and promotes the launch of this new division and highlights its sector expertise to existing and potential customers. V.Group is the world’s largest provider of support services to the marine and offshore industries. A new division of the group, V.Star Shanghai, specialises in providing ship broking services with its primary focus on Chinese new building. V.Star offers services both to Chinese shipyards selling to foreign ship owners and to ship owners seeking to contract at Chinese yards.

Solution:

Working closely with the client we identified the core essence and brand pillars for this new venture and produced copy that emphasised the customer benefits associated with the organisation. By developing design concepts and content that reflected existing corporate branding guidelines, we established an identity for the new division that retained a clear graphical link with the parent company.

Delivery:

The literature illustrated the theme of turnkey services coupled with operational efficiencies and reinforced the positioning of the brand as a leading provider in this sector. Results: The marketing collateral was produced in China, and feedback from customers suggests the concept successfully conveyed and maintained the values associated with the activities of the V.Group, whilst giving them an insight into the service proposition of the new division.