CP Ships Branding

Posted: February 20, 2009 
Filed under: branding
Client: CP Ships

Description

Brief: Working closely with the senior management of CP Ships the brief was to update the brand identity whilst retaining a connection with its past. Reinforce the perception of the brand as an established and reliable supplier of container shipping services and build core brand equity in a variety of niche markets.

Solution: We created a visually classic rebranding that underlined CP Ship’s pedigree - and modernised the logo in such a way that the new design signalled continuity rather than drastic change. The flag motif, continues to reflect a theme of traditional service and the introduction of a contemporary typeface reinforced the brand positioning of CP Ships, as the line for the future.

The new identity was introduced across a wide range of communications channels including the corporate website, regional advertising campaigns, sales collateral materials, presentations, internal communications & signage.